The first prototype was focused on the elements of the project. The apple was a fusion of the shape of a container and the gray box with the name of the brand was a container itself. The green leaves represented nature.

Although it was a good start, the proposal was too industrial. It was not aligned with the overall concept of wellbeing and connecting with yourself.

The second prototype became monochromatic, more stylized typography for the text that gave a sense of consistency from beginning to end. The idea of sharp edges and squares was kept as a symbolism of the shipping containers.

The third prototype was a fusion of the first and the second, reverting to the idea of having some colors while maintaining the new, stylized typography.

The edges of the apple became more rounded, which began losing the original idea of having an apple-shaped shipping container and creating a contrast between the rounded corners of the apple and the sharp edges of the gray box containing the name of the brand.

The idea of the rounded corners for the shape of an apple made me revaluate the essence of the project itself and the reasoning behind it. Connecting with yourself needs to feel natural, needs to flow, and align with the concept of nature.

In this prototype, I introduced a more real-life shaped leaf for the apple, which later became one of the main elements of the final logo.

The idea of the leaf became now one of the most critical elements of the development. I designed a new stylized apple that would flow with the design of the leaf.

This version became a fusion of the typography of the second version plus the design of the apple from the fifth version.

However, the leaf was too big, and I was afraid that the logo would resemble too many other brands in the market.

There was also too much white, unused space in the upper right and left side.

In this version, I wanted to outline the details of the apple, making the name of the brand look as if it was part of the fruit.

The result was good, but the word Manzanos is the plural of apple trees, and the logo was flowing too much towards one piece of the fruit instead of the trees themselves.

The combination of all the elements in the previous versions came down to the final version of the logo.

The name as a block is the container, which represents the trunk of the tree. The leaves and apples increased as a sign of abundance and harmony amongst them, and the central apple, as well as the letter "o" of Manzanos, were highlighted in red, which is a characteristic color of apples.

This was just the beginning of the rest of the development of the concept.